Aware Super – Driving Member Engagement Through Advanced Analytics, AI and Automation

Aware Super, an Australian profit-for-member super fund, aimed to improve member satisfaction, streamline operations, and promote transparency in environmental, social, and governance (ESG) initiatives.

• Deployed an AI-driven marketing automation platform for personalized member engagement.
• Utilised advanced analytics and machine learning to optimise campaigns and engagement strategies.
• Integrated compliance tools for regulatory alignment.
• Promoted transparency in ESG initiatives using continuous monitoring and NLP analysis.
  

• AI-Powered Engagement
• Implemented dynamic marketing strategies using machine learning and large language models.
• Deployed real-time tools to boost engagement and conversion rates.
• Advanced Analytics
• Used data-driven insights to tailor communication for cultural relevance and member satisfaction.
• Compliance and Transparency
• Integrated tools to ensure regulatory compliance and promote ESG transparency.
  

• Improved member satisfaction and retention through personalized engagement.
• Reduced manual efforts by automating processes.
• Strengthened trust through transparency and effective risk mitigation.
• Achieved sustainable growth and higher conversion rates.